Life is a journey,

not a destination.

- Ralph Waldo Emerson

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Creating extraordinary experiences
in extraordinary places

We design and guide meticulously crafted journeys to wilderness areas across Africa and beyond. We believe that being entrusted with a safari is an honour and a profound responsibility – to both our guests and the natural world into which we venture together. Safarious harnesses over eight decades of collective guiding experience and industry relationships to create meaningful travel experiences, benefiting local communities, wildlife and conservation initiatives as much as it enriches the traveller.

With this in mind, we strive for each of these adventures to be an authentic, layered experience matching the individuality of our clients with the magic of the wild to ultimately foster a deeper connection with nature.

For a glimpse into how we design our journeys, explore some of our favourite destinations below.

Africa is not a country

How we see the world is often dictated by how it is presented to us. 

Consider this: at roughly 30 million km², Africa is the world’s second-biggest continent. It makes up 20% of Earth’s land area and comprises 54 diverse and distinct countries, each with their own ecosystems, histories, cultural traditions and personalities.

Yet on most maps, Africa looks about the same size as North America, and just ever so slightly bigger than Europe. This is partly because of a visual distortion of two-dimensional representations, and also historical and geopolitical reasons that sought to inflate the importance of countries in the northern hemisphere. Drawn to scale as modern maps increasingly are, and as they are on this map, almost all of Europe and North America could fit into Africa, with room to spare. 

Matching its vastness is the continent’s wealth of biodiversity – holding a quarter of the world’s mammal species, a fifth of the world’s bird species, a sixth of the world’s remaining forests, with just one – the Congo Basin – absorbing enough carbon to offset the emissions of the entire continent!

The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.

- Marcel Proust

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